Why We Created FitnessAge

In late 1997, we set out to change the course of fitness. Although fitness equipment sales were at an all time high, the incidence of heart disease, obesity and serious health concerns was rising faster than at any other time in history. Breakthroughs in technology and in the fitness industry offered endless opportunities for individuals to assess their health level and develop better habits, yet few embraced them. Real change was not taking place, and it was clear that a revolutionary approach to personal fitness and wellbeing was needed.

The leading assessment

Age vs FitnessAge

The motivation effect

Why we created it

Our theory on aging

Surgeon General says


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