Why We Created FitnessAge
In late 1997, we set out to change the course of fitness. Although fitness equipment sales were at an all time high, the incidence of heart disease, obesity and serious health concerns was rising faster than at any other time in history. Breakthroughs in technology and in the fitness industry offered endless opportunities for individuals to assess their health level and develop better habits, yet few embraced them. Real change was not taking place, and it was clear that a revolutionary approach to personal fitness and wellbeing was needed.