Health Clubs

People come to you because they want to change their bodies or improve their health and fitness. You have all the knowledge required for this and have the set up and the programs to get the job done. So what can you do to make your service even better?


Clubs that use FitnessAge are using the most powerful tool in the industry to keep members focused on achieving their fitness goals. The emotional impact of FitnessAge is undeniable. In just 20 minutes, your members can fully understand where they are at and will have a new sense of purpose and be even more driven to achieve their goals. FitnessAge makes a loud statement and your members can't help but be motivated to get their FitnessAge down.


Guess who they turn to for help? In a survey of just 18 clubs,  1 in 3 people who discovered their FitnessAge immediately purchased personal training packages. If that's not enough, here are some other reasons to become a certified FitnessAge testing center:


Helping Retain Members

FitnessAge is an exciting tool that motivates members to stay in shape. Participation in a FitnessAge test every few months provides members with much-needed milestones. They'll want to lower their FitnessAge, and pursue, with greater purpose and focus, a program to eliminate their weaknesses, and maintain or improve their strengths. Members receive tangible results for their efforts, look forward to their next test, and feel FitnessAge adds value to their club membership.


Boosting Personal Training

FitnessAge testing is always performed by a certified personal trainer, who guides members through the assessment, review their results and make recommendations for improvement. Experience has shown that at least 30% of all members who participate in a FitnessAge assessment move directly into a personal training program -- substantially increasing PT revenue.


Attracting New Members

FitnessAge is one of the best ways to entice new members through your doors. It provides them with a new, fun, and easy way to understand their current fitness levels. You have the facilities, personnel and, now, the motivational tool to get prospective members to commit to a regular fitness program through club membership.


Generating Corporate Account Sales

FitnessAge is your "foot in the door" with local corporations. Corporate business is the largest growing segment of the fitness industry and FitnessAge offers the most reliable and effective manner for corporate clients to assess employees physical fitness levels. Corporations recognize the benefits of a healthy workforce and now have a concrete way to measure their return on fitness investment.


Measuring Trainer Performance

How do you measure the performance and effectiveness of your personal trainers? Is this important to you? If so, FitnessAge offers a unique way to see what impact trainers are having on your personal training clients. With just a click of your mouse at, you can see exactly how your trainers are performing by looking at their client group and seeing if FitnessAge’s are going up or down.

Health Clubs

Independent Trainers

Spas & Weight Loss


Corporate Wellness